Product Description
In a ground-breaking departure from existing works, almost all of which are how-to manuals based on anecdotal evidence, this is the first academic textbook on fund raising. By integrating practical knowledge with social science theory and research, it presents a comprehensive approach to the function, from its legal and ethical principles to the managerial process by which gifts are raised. Territory previously uncharted in the literature is explored, such as the hi... More >>
Effective Fund-Raising Management
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Kathleen Kelly takes an academic approach to the subject of fund raising and produces an easy to read guide for the fundamentals of raising money for nonprofit organizations. Kelly has designed a concise, organized approach to a subject that can often be dry. Yet, even in this text-book like style she brings the subject to life and gives the novice, the professional, the volunteer or the board fund raiser a foundation in which to navigate.
Founded in the history of fund raising and public relations, Effective Fund Raising Management provides both a context in which the history of fund raising is married to the process. This is a rare opportunity to find in one book so much information that is easily accessible and immediately useful.
I use this book as the basic text for any courses that I teach for fund raisers at the under graduate and graduate level. I recommend it extremely highly. A must read to understand the basics and put them into practice.
Rating: 4 / 5