Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success

The information in Nonprofit Internet Strategies is sound until about page 100. The information comes from a variety of those working in the field and is an amalgamation of over 15 authors. This book tends to be redundant and far left leaning politically, unfortunately. It is clear to me that these individuals wrote their chapters at the same time and did not coordinate who was to discuss what subject, also.

The book would make a stereotypical (liberal) college textbook. Each individual expert seems to really know their stuff, however, it seems that each submission was not edited to avoid duplication of information. After about Chapter 6, the book information is redundant. This book had the potential to be the go-to-resource for nonprofit internet strategies, but they ruined it with their hidden agendas, lack of chapter/author coordination and poor editing.

A case study example from page 158 lists President Bush and Tony Blair on a deck of cards that Greenpeace sold had the actual letter, as if to brag, to their donors saying the following:

“These limited edition playing cards are hot! Back by popular demand, they’re a spoof of the ‘Iraq most wanted’ deck. The Greenpeace cards name and shame world leaders who are sitting on the true weapons of mass destruction-nuclear weapons.”

This book is filled with left-wing examples of cyber-activist companies dubbed “nonprofit companies.” Having worked with 3 multi-million nonprofit companies, I think the two are different.
Rating: 3 / 5

We are fortunate to have Tim Mills-Groninger consulting with us at the Tai Sophia Institute; his chapter on staffing is excellent and the issues of enthusiasm, expertise, trainability, maximizing systems, etc. are good reminders between visits.
Rating: 5 / 5

A huge help for those struggling to survive and make a difference in today’s world.
Rating: 5 / 5