Notice: The content you are now reading contains an analysis of the article “Jeff Adams Marketing Strategy in Real Estate” by Jeff Adams that was originally published in the article directory service known as GoArticles.com. Neither Adams nor GoArticles.com have reviewed nor endorsed the page you are now reading.
There is nothing more important to the success of real estate investors than a strong marketing plan. That’s why I read with great interest an article named “Jeff Adams Marketing Strategy In Real Estate” by a guy named Mr. Adams. Adams represents himself as an expert in both real estate investing and in marketing. As such, I expected an article named “Jeff Adams Marketing Strategy In Real Estate” to be full of good marketing tips and strategies for real estate professionals.
No such luck. This article is devoid of any substantive advice and reads like a rejected project from an “English as a Second Language” class. The closest thing to marketing advice in this article is the final sentence: “Creating a name, a blog or a logo will enhance your credibility & goodwill, globally & locally & your business promotion will reach a glorious benchmark.” Unfortunately, the biggest impression this bit of advice leaves is that the writer may have gotten his big break with the naming of the movie “Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan”.
It’s not just the lack of marketing advice that’s a problem for this piece. It’s clear that the article is nothing more than a conglomeration of unrelated sentences that have no cohesive meaning. In the very first paragraph, the focus shift from unabashed praise of the author directly to giving advice on selecting a lawyer. The remainder of the piece continues onward to discuss a myriad of unrelated topics including sexism in the professional world, concerns of the elderly, land trusts, and notaries public. Quite glorious, don’t you think?
Most reputable experts would never consider allowing this type of drivel to be attributed to their names. So why would it be allowed in this case?
My suspicion is that Mr. Adams hired a low-skill non-native English speaker at a very low price to write this article and then published it with the intent of getting “back links” to a website of his in hopes of achieving more search engine traffic. (Back links are a key component to determining search engine rankings.)
Assuming this suspicion is accurate, it must be stated that the publication of articles to article directories and other websites for the purpose of acquiring back links is a legitimate strategy for search engine marketing. However, this strategy devolves from the realm of legitimacy into obvious search engine spam when the content being published has absolutely no independent merit.
Is the article Mr. Adam’s article a worthy contribution to the field of real estate, or is it just another example of search engine spam? Whatever the case, the content appears to be something short of “glorious”.
